Source: https://www.youtube.com/watch?v=uaWA2GbcnJU
About the Video:
This TV commercial advertisement of Thai Life Insurance in 2014. It is about a man who gave hands to needy everyday with no rewards. Other people thought that he was stupid. But He just wanted to help the needy even these actions have been seen as a matter of course. Finally, he received happiness, love and enjoyment.
Analysis:
This video has been viewed over 28 million times. It is popular as it is a touching narration with a soft sound track. The story is close to our daily life. Every one may help others with no returns. It reminded audience with the slogan “Believe in Good” that if people keep doing good things, they can receive something that money cannot buy. It is inspirational that people should not be hesitated to help others. It brought out an idea, it is more blessed to give than to receive. Therefore, this appealing advertisement has become popular.
Also, this is an effective advertisement. The story is inspirational and touching which can bring good brand impression to audience. It is not only to inspire people to help needy, but also to encourage people to think more of what they desire in the future. It is an echo to the characteristic of the insurance products. The client has to keep paying insurance fee every month until he or she suffered from injury, or the client has finished paying for his or her endowment plans, the client can finally get a great return. In the story, the man gave a lot and he received more than he thought. It is similar to what the man did in the advertisement. Thus, it is effective that the narrative advertisement can link up with insurance products.
Although the commercial tried to raise people’s willingness of helping others, the ideology behind is capitalism. It encourages people to invest more and get a great return in future. It responds to a stereotype, that is to live better and earn more in order to have comfortable life. But, it is clever to transmit the message of consuming insurance plans to the audience by pathos.
To conclude, this TV commercial is popular as it is inspirational and it effectively linked up the characteristic of insurance products with the remarkable and touching story.
About the Video:
This TV commercial advertisement of Thai Life Insurance in 2014. It is about a man who gave hands to needy everyday with no rewards. Other people thought that he was stupid. But He just wanted to help the needy even these actions have been seen as a matter of course. Finally, he received happiness, love and enjoyment.
Analysis:
This video has been viewed over 28 million times. It is popular as it is a touching narration with a soft sound track. The story is close to our daily life. Every one may help others with no returns. It reminded audience with the slogan “Believe in Good” that if people keep doing good things, they can receive something that money cannot buy. It is inspirational that people should not be hesitated to help others. It brought out an idea, it is more blessed to give than to receive. Therefore, this appealing advertisement has become popular.
Also, this is an effective advertisement. The story is inspirational and touching which can bring good brand impression to audience. It is not only to inspire people to help needy, but also to encourage people to think more of what they desire in the future. It is an echo to the characteristic of the insurance products. The client has to keep paying insurance fee every month until he or she suffered from injury, or the client has finished paying for his or her endowment plans, the client can finally get a great return. In the story, the man gave a lot and he received more than he thought. It is similar to what the man did in the advertisement. Thus, it is effective that the narrative advertisement can link up with insurance products.
Although the commercial tried to raise people’s willingness of helping others, the ideology behind is capitalism. It encourages people to invest more and get a great return in future. It responds to a stereotype, that is to live better and earn more in order to have comfortable life. But, it is clever to transmit the message of consuming insurance plans to the audience by pathos.
To conclude, this TV commercial is popular as it is inspirational and it effectively linked up the characteristic of insurance products with the remarkable and touching story.