This is an advertisement for Ferrero Rocher chocolate. The content is easy to understand. It is about Greek Gods, which is well known by people. This TV commercial has a memorable narrative style. In the following, I will explain more on its successful strategies.
Summary
The commercial says only Gods and Godesses could share Ferrero Rocher chocolates in parties before one God shared them to humans.
Use of images
The theme of special and divine is shown by the setting e.g. Heaven. The colors also contribute as it is golden and shining everywhere. The home of human is also full of gold furniture and lights. At the last scene, the characters are common people like us, not celebrities, sharing the ‘special’ food--Ferrero Rocher chocolates happily. It gives a mirror effect as we also gather friends like that in real life and we would like to share the best and special food with them. The above strategies make the advertisement effective in keeping people’s attention and promoting the special image of its product.
Use of language
Indeed, the title—‘Food Of The Gods’ has already shown us what it is about. This title also tells us that the chocolate is extraordinary. The narration sounds like a description but it is also somehow promoting the product. For example, the chocolate is described as ‘a divine secret’ of the Gods, presenting its uniqueness. Moreover, at last, it shows the product and the motto: ‘Share Something Special’. The message is very clear. Such directness is quite persuasive.
Concept
The advertisement emphasizes the specialty of the product. It aims at our expectation of being special or staying out of the norms. In addition, it creates a sense of resonance as we also want to share special things with people.
It uses pathos more than logic. In the commercial, we can see that both Gods and humans are eating the chocolates in gatherings with enjoyable faces. The motto of this product is reflected by actions and the atmosphere. The advertisement is popular and effective as the content is strongly linked with the product.
Summary
The commercial says only Gods and Godesses could share Ferrero Rocher chocolates in parties before one God shared them to humans.
Use of images
The theme of special and divine is shown by the setting e.g. Heaven. The colors also contribute as it is golden and shining everywhere. The home of human is also full of gold furniture and lights. At the last scene, the characters are common people like us, not celebrities, sharing the ‘special’ food--Ferrero Rocher chocolates happily. It gives a mirror effect as we also gather friends like that in real life and we would like to share the best and special food with them. The above strategies make the advertisement effective in keeping people’s attention and promoting the special image of its product.
Use of language
Indeed, the title—‘Food Of The Gods’ has already shown us what it is about. This title also tells us that the chocolate is extraordinary. The narration sounds like a description but it is also somehow promoting the product. For example, the chocolate is described as ‘a divine secret’ of the Gods, presenting its uniqueness. Moreover, at last, it shows the product and the motto: ‘Share Something Special’. The message is very clear. Such directness is quite persuasive.
Concept
The advertisement emphasizes the specialty of the product. It aims at our expectation of being special or staying out of the norms. In addition, it creates a sense of resonance as we also want to share special things with people.
It uses pathos more than logic. In the commercial, we can see that both Gods and humans are eating the chocolates in gatherings with enjoyable faces. The motto of this product is reflected by actions and the atmosphere. The advertisement is popular and effective as the content is strongly linked with the product.