It is the insurance TV commercial titled “Unsung Hero that is about daily routine of a man. It is over 7 million YouTube views and Facebook Shares.
In the 3 minutes video, this man shows hid kindness in the community. He tries to help an elderly street vendor to let her cart over a high curb. Than, a young girl is begging for money because she needs to go to school. And he donates his money without any returns. The man even shares his lunch to feed a hungry dog. However, the other people think that is useless and meaningless. The voiceover of the video said that this man does all of this anonymously adding, “He won’t be richer. He won’t appear on TV. And not be more famous.” But he still keeps on doing that. Finally, his kindness resulted the better change of the community.
Considering the effectiveness of the commercial, I think the narrative advertisement is much memorable can let the audience to get immersive of the story effectively. In this advertisement, it uses the examples we always meet at our daily life such as the poor begging the money. But we think that it is useless and meaningless to give them money. For the story, the young man takes the different actions when meets the same issue and get the result we do not expected. It really makes us to rethink more. I think the mirror effect is created by this approach. Also, another reason why this advertisement is memorable is that its slogans saying, “Believe in good”, is very simple and easy to be remembered.
To sum up, this advertisement is impressive, emotional and memorable. That’s why it is so popular.
In the 3 minutes video, this man shows hid kindness in the community. He tries to help an elderly street vendor to let her cart over a high curb. Than, a young girl is begging for money because she needs to go to school. And he donates his money without any returns. The man even shares his lunch to feed a hungry dog. However, the other people think that is useless and meaningless. The voiceover of the video said that this man does all of this anonymously adding, “He won’t be richer. He won’t appear on TV. And not be more famous.” But he still keeps on doing that. Finally, his kindness resulted the better change of the community.
Considering the effectiveness of the commercial, I think the narrative advertisement is much memorable can let the audience to get immersive of the story effectively. In this advertisement, it uses the examples we always meet at our daily life such as the poor begging the money. But we think that it is useless and meaningless to give them money. For the story, the young man takes the different actions when meets the same issue and get the result we do not expected. It really makes us to rethink more. I think the mirror effect is created by this approach. Also, another reason why this advertisement is memorable is that its slogans saying, “Believe in good”, is very simple and easy to be remembered.
To sum up, this advertisement is impressive, emotional and memorable. That’s why it is so popular.