https://www.youtube.com/watch?v=cZezhCoo0AY
This is a commercial for a digital camera from Fujifilm, a historical photography company in Japan. This commercial titled "Abandoned", shoot in an old tunnel started with a conversation between an elder and a cat. The elder saw the cat in the tunnel and asks "Poor cat, are you abandoned from your owner?" The cat replies "Just the same as human. The nature of life is loneliness, like abandoned." The elder says"We are all poor mankind." Then the commercial end with the elder taking photo and the image of a digital camera.
Compare to other camera commercial, most of them are talking about the feature of a camera, like low-light shooting and high-speed shooting. These commercial are well presented to build their high-tech image for the product and the company. In the Fujifilm's commercial, there are no message talking about the feature of the camera. The theme of the commercial is talking about the social issue in this world.
Conversation between an elder and cat talking about philosophy topic might reference to a Japanese literature fiction "Kafka on the Shore" by Haruki Murakami. This commercial is not trying to explore the philosophy topic, but trying to build a image that the user of Fujifilm camera are deep and care about social or philosophy issue, and with this camera you are able to capture the problem like a wise elder photographer.
The visual element are obviously fit to the topic "Abandoned" like old tunnel in construction, abandoned cat and the elder. Damaged photograph represent the sense of loneliness. The movement of the cat seeking cares from the human.
This commercial have the beauty of japan literature and style. And the message is fascinating to people who love Japanese culture. That is why this commercial is popular in photography hobbyist.
This is a commercial for a digital camera from Fujifilm, a historical photography company in Japan. This commercial titled "Abandoned", shoot in an old tunnel started with a conversation between an elder and a cat. The elder saw the cat in the tunnel and asks "Poor cat, are you abandoned from your owner?" The cat replies "Just the same as human. The nature of life is loneliness, like abandoned." The elder says"We are all poor mankind." Then the commercial end with the elder taking photo and the image of a digital camera.
Compare to other camera commercial, most of them are talking about the feature of a camera, like low-light shooting and high-speed shooting. These commercial are well presented to build their high-tech image for the product and the company. In the Fujifilm's commercial, there are no message talking about the feature of the camera. The theme of the commercial is talking about the social issue in this world.
Conversation between an elder and cat talking about philosophy topic might reference to a Japanese literature fiction "Kafka on the Shore" by Haruki Murakami. This commercial is not trying to explore the philosophy topic, but trying to build a image that the user of Fujifilm camera are deep and care about social or philosophy issue, and with this camera you are able to capture the problem like a wise elder photographer.
The visual element are obviously fit to the topic "Abandoned" like old tunnel in construction, abandoned cat and the elder. Damaged photograph represent the sense of loneliness. The movement of the cat seeking cares from the human.
This commercial have the beauty of japan literature and style. And the message is fascinating to people who love Japanese culture. That is why this commercial is popular in photography hobbyist.