Choose a popular commercial on YouTube and write a short explanation to account for its popularity
Sony Handycam Thailand Commercial "Memory" with English subtitle
(https://www.youtube.com/watch?v=vM1UY8DkT-8)
This is a camera commercial from Sony. It was quite popular a few years ago which the Chinese subtitled version has more than 500,000 views on YouTube. Contrast, pathos and the humorous makes this commercial stand out.
In this commercial, a father was watching video clips about his young daughter and smiling at the monitor. The video clips shows a little girl dressed like an angel playing around and having a cute conversation with her father. The father was touched by the part that her daughter said she wanted to become an angel when she grow up. He kept replay the scene and cried. Suddenly, a teenager dressed in punk style gave him tissues and said “Dad, ain’t I cute?”. It ends with a slogan “Capture every moment” with image of the product.
The commercial uses a strong contrast that audience may find it hilarious when they see the reason why the father cried. At the beginning, the young girl looks pure and innocent. It is unexpectable and funny that the innocent little girl becames a punk with heavy makeup when she grows up. The extreme contrast successfully makes the commercial memorable. The music also creates sentimental and warm feelings until the grown up girl showed up. The sudden stop of the music also complements with the sudden turn of the plot.
Example of illustration is also used. The commercial tries to appeal to the emotion of the audience by using the exaggerated example of the little girl. Since parents always treat their children like little kids, they may have empathy with the father in the commercial. As a result, they may also find it important finding a way to store the memories with their children. The slogan "capture every moment" at the very end also relates the Handycam with the story by pointing out that everything is changing but Handycam can help to record precious moments.
(https://www.youtube.com/watch?v=vM1UY8DkT-8)
This is a camera commercial from Sony. It was quite popular a few years ago which the Chinese subtitled version has more than 500,000 views on YouTube. Contrast, pathos and the humorous makes this commercial stand out.
In this commercial, a father was watching video clips about his young daughter and smiling at the monitor. The video clips shows a little girl dressed like an angel playing around and having a cute conversation with her father. The father was touched by the part that her daughter said she wanted to become an angel when she grow up. He kept replay the scene and cried. Suddenly, a teenager dressed in punk style gave him tissues and said “Dad, ain’t I cute?”. It ends with a slogan “Capture every moment” with image of the product.
The commercial uses a strong contrast that audience may find it hilarious when they see the reason why the father cried. At the beginning, the young girl looks pure and innocent. It is unexpectable and funny that the innocent little girl becames a punk with heavy makeup when she grows up. The extreme contrast successfully makes the commercial memorable. The music also creates sentimental and warm feelings until the grown up girl showed up. The sudden stop of the music also complements with the sudden turn of the plot.
Example of illustration is also used. The commercial tries to appeal to the emotion of the audience by using the exaggerated example of the little girl. Since parents always treat their children like little kids, they may have empathy with the father in the commercial. As a result, they may also find it important finding a way to store the memories with their children. The slogan "capture every moment" at the very end also relates the Handycam with the story by pointing out that everything is changing but Handycam can help to record precious moments.