Source: https://adsoftheworld.com/media/print/fashion_junkie_1
Background & Description:
This print ad was produced in 2007 which is part of a Chinese advertising campaign series for Sisley. Sisley is an Italian fashion brand built for a wild image with “free spirit”. Racy ads are often designed by Sisley that stir up lots of noises.
The chosen print ad features 2 young ladies with party dresses snorting and sniffing the scrap of a Sisley's white dress while the girl on the right looks strung out by her weird facial expression with her eye rolling back. Also, a credit card with white power symbolizes cocaine are spotted in the ad as well with a smart tagline in the middle.
Analysis:
It is analyzed that this ad tries to offer a shock feeling to audience in the first glance for the allusion of drug taking which is actually a taboo in society. Besides, with “nippleage” of the left model, sexual appeals are created to a feeling of desire as pathos with a dark tone of the ad. It has thus emotionally raised controversy and gain attentions over the public about this ad. With the tag line “Fashion Junkie”, analogy is used to symbolize customers who are addictive to consume Sisley products that same as drug abuse constructed in the ad.
With a simple message conveyed by the print ad, it is however not effective to persuade readers for consumption. With such a vanguard ad, Sisley could promote and sustain its diary brand to maintain a wide public discussions for a period of time. The theme of the ad about drug addiction on the other hand could be a risk for bring out a vulgar brand image to Sisley. Offensive elements with the idea of the ad are overplayed which are useless to convince or raise target audience’s desires to shop in Sisley. Moreover, the main idea and the credit card appears in the ad also try to embed the ideologies of consumerism and materialism which encourages customers to non-stop consume fashion as a shopaholic which is negative.
Background & Description:
This print ad was produced in 2007 which is part of a Chinese advertising campaign series for Sisley. Sisley is an Italian fashion brand built for a wild image with “free spirit”. Racy ads are often designed by Sisley that stir up lots of noises.
The chosen print ad features 2 young ladies with party dresses snorting and sniffing the scrap of a Sisley's white dress while the girl on the right looks strung out by her weird facial expression with her eye rolling back. Also, a credit card with white power symbolizes cocaine are spotted in the ad as well with a smart tagline in the middle.
Analysis:
It is analyzed that this ad tries to offer a shock feeling to audience in the first glance for the allusion of drug taking which is actually a taboo in society. Besides, with “nippleage” of the left model, sexual appeals are created to a feeling of desire as pathos with a dark tone of the ad. It has thus emotionally raised controversy and gain attentions over the public about this ad. With the tag line “Fashion Junkie”, analogy is used to symbolize customers who are addictive to consume Sisley products that same as drug abuse constructed in the ad.
With a simple message conveyed by the print ad, it is however not effective to persuade readers for consumption. With such a vanguard ad, Sisley could promote and sustain its diary brand to maintain a wide public discussions for a period of time. The theme of the ad about drug addiction on the other hand could be a risk for bring out a vulgar brand image to Sisley. Offensive elements with the idea of the ad are overplayed which are useless to convince or raise target audience’s desires to shop in Sisley. Moreover, the main idea and the credit card appears in the ad also try to embed the ideologies of consumerism and materialism which encourages customers to non-stop consume fashion as a shopaholic which is negative.